Course Overview

This course will provide the learner with an overview of digital marketing and how to get results. This may lead to further study in Google Accreditation.


This course covers:

  • Overview of the pillars of digital [SEO, PPC, social, email etc]
  • The tools of digital and how they work together in a successful digital strategy
  • SEO & how to rank in Google
  • Why some websites rank well and how to get your website to rank better. What is important to Google and how to identify opportunities.
  • PPC & ranking using paid tools
  • Advertising online; why and how to get results cost effectively.
  • Measuring using analytics
  • Using free tools to monitor and improve performance

Requirements: An interest in finding out about digital marketing.

Click here for the latest Course Schedule

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