Course Overview

This course will provide the learner with an overview of digital marketing and how to get results. This may lead to further study in Google Accreditation.

Digital_Marketing_Class

This course covers:

  • Overview of the pillars of digital [SEO, PPC, social, email etc]
  • The tools of digital and how they work together in a successful digital strategy
  • SEO & how to rank in Google
  • Why some websites rank well and how to get your website to rank better. What is important to Google and how to identify opportunities.
  • PPC & ranking using paid tools
  • Advertising online; why and how to get results cost effectively.
  • Measuring using analytics
  • Using free tools to monitor and improve performance

Requirements: An interest in finding out about digital marketing.

Download the latest course information here or Contact Us for more  information.

Course Timetable: